Focused on helping brands to succeed in global markets requires a very precise understanding of the markets and consumers, a good product-market-fit analysis, and the right partnerships to ensure accelerated adoption and sustainable growth. Let us help you accelerate your route to profitability.

LAUNCH YOUR PRODUCT IN INDIA’S 1.8 BILLION MARKET

Do you have a product or product idea that will address the needs of the very large Indian market? Whether it is the urban Indian consumer you are targeting or the rural Indian consumer, knowing the Indian consumer mindset and developing marketing strategies that align to that mindset requires the experience of having worked closely with Indian consumers for several years, understanding the culture, the infrastructure, controls, and challenges and thereafter cleverly crafting the localization requirements to personalize the product for the Indian market. We offer services in all of the above and more. Please send an email to anita.chodankar@yahoo.com with your product information and specific goals.

LAUNCH YOUR PRODUCT IN US MARKETS

The aspects that make up a brand launch and sustain the brand’s growth successfully in the US market are:

1. Product Creation & Development – Packaging, Name, Liquid, Story.

2. Route to Market – Distribution Partners, Channels, Test Markets.

3. Marketing & Sales Strategy and Execution

4. Infrastructure – Sales, Operations, Team Building, Overhead.

5. Business Planning – Funding, Timeline.

Please write to me about your product, traction and growth in other markets and your goals for the US market at anita@excellarate.com

OMNICHANNEL CUSTOMER EXPERIENCE TRANSFORMATION

Brands that are winning the battle for customers are creating and delivering experiences that set them apart. We partner with businesses across industries to align experience strategy and design, operating model, and digital technology to deliver consistent customer experiences across every channel, that support your mission.

We will assess your current CX ecosystem and develop an end-end strategy across the entire customer journey to wow your customers across every channel. But remember that customer experiences have to be managed on an ongoing basis. Click here to learn more about our Continuous Improvement of Customer Experience management (CICX) framework.

BIG DATA AND CUSTOMER ANALYTICS STRATEGY, CUSTOMER DATA PLATFORM

When your organization needs to create a differentiated customer experience, data and analytics are your success. We can help.

ONSITE CHIEF PRODUCT OFFICER 

Whether it is an MVP that needs to be developed or integration partners needed to be identified for a platform or API services needs to be developed, we can manage a product roadmap and teams to help build successful and disruptive products.

GROWTH MARKETING

There are 3 things essential for a growing product or service adoption. First is identifying all the varied channels that can be leveraged to reach the customers, second is agility and third is a focus on a full sales funnel.

M&A STRATEGY, SYSTEMS AND PROCESS INTEGRATION AND BUSINESS ANALYSIS

The integration of an acquired business should be explicitly tailored to support the objectives and sources of value that warranted the deal in the first place. It sounds intuitive, but we frequently encounter companies that, in their haste, turn to off-the-shelf plans and generic best practices that tend to overemphasize process and ignore the unique aspects of the deal. On a function-by-function basis, it needs to be determined where to accelerate, stage, or delay integration activities, by considering which creates the most value while sustaining the momentum of the integration. 

The goal is to brainstorm revenue-synergy opportunities and operationalize those ideas which are more complicated. Identifying sources of value are important. Please write to me at anita@excellarate.com if you would like our help in creating an integration strategy, plan, perform Current state and Future state business process and systems analysis, and integration.

MARKET RESEARCH AND SOCIAL MEDIA MARKETING

Effective market research helps you get inside your customers’ heads. We specialize in using innovative ways to help you with market research if you are on a tight budget. we can help review your current social channels and help develop a social media marketing strategy and plan so that you have greater awareness and increased adoption of your product or service.

SERVICE DESIGN

Service design is a continuous improvement process. Service design draws on many concepts, ranging from user experience, marketing, and project management in order to optimize new services.

We can start with

Understanding the opportunities & challenges in your business. Request a free preliminary review and analysis now! Write to us at anita@excellarate.com.


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